When I walked into the brand new and badass John Varvatos store at the Hard Rock Hotel, I was blown away by a huge wall of videos screens rockin' Yoko Ono during her screaming apple blossom phase in the early 70's.
I knew I was home.
The new John Varvatos store is a rockhead's dream. If it was a club, it would by my neighborhood hang where you could find my well dressed butt lounging across an animal print wing chair sipping on my Alien Tequila.
There's a whole wall of working old skool receivers that took me back to my uncle Rips' basement where he played jazz albums all day and night. He was hella cool and would have love this store.
Vinyl is the rule here. It's rare and on sale. Japanese imports of old Roxy Music LPs sit next to Cheap Trick and Indie Rock. I was in heaven from the first step in.
Oh yeah, the clothes!
John Varvatos is for the guy who aint a "Douche". No screaming prints or trucker hats with Tigers on acid for him. The style is high end cool, laid back hip. Jackets have the kind of details that your latest date notices when you're snuggled up in the VIP section at Closet Sundays all bottled up.
The latest collection has a Rock & Roll edge, but, it's still understated enough that you don't attract the paps. There's a suede jacket with shearling details that would work at the apres ski and when walking past the hoardes waiting to get into XS. The jeans are not too skinny and don't fall down past your Banana Republic boxers. The prices are right in the range for you to get a pair and a t-shirt and still hit Burger Bar for an Angus.
If you have time, head down to The Hard Rock Hotel and the John Varvatos store and rock out!
Psst...there's a secret VIP sale coming up. Tune back in on Monday and I mught just give you the password.
JOHN VARVATOS @ THE HARD ROCK HOTEL
Hard Rock Hotel & Casino Las Vegas, 4455 Paradise Road, Las Vegas, NV 89169
Hours of Operation
Mon 11:00am-12:00am
Tue 11:00am-12:00am
Wed 11:00am-12:00am
Thu 11:00am-12:00am
Fri 11:00am-12:00am
Sat 11:00am-12:00am
Sun 11:00am-12:00am
http://www.hardrockhotel.com/las-vegas/shopping/john-varvatos/
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